SERV Board
Lisa Flores
Founder & President
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A Texas native, Lisa Flores moved to Boston to attend Boston University where she graduated with a Bachelor of Science in Business Management. In 2001, she was hired as a hostess at Mistral, quickly working her way to Reservations Manager and then to Special Events Manager after impressing Chef/Owner Jamie Mammano. In 2008, Lisa was promoted to Director of Sales and Marketing and spearheaded marketing campaigns for the opening of all additional businesses in the Columbus Hospitality Group. This includes Mistral, Sorellina, Mooo, and Ostra restaurants, as well as the Inn at St. Botolph and XV Beacon Hotel. She continues to plan private functions and restaurant buyouts for Mistral, Ostra, Mooo, and Sorellina while managing all marketing campaigns, media relations, and branding for the company.
Lisa returned to her hospitality roots as an adjunct professor for Boston University’s School of Administration, teaching the Introduction to Food and Beverage Management Course.
Recognizing the need for a more formal network within the hospitality community, Lisa founded the Society for Event Planners: Restaurant Venues (SERV). SERV is an organization of private event managers that hosts quarterly panels focusing on topics such as the value of private events in the restaurant’s bottom line, hospitality marketing, and public relations. SERV aims to provide a network for people in the industry to learn from each other and grow sales at their restaurants.
Kelly Fay
Vice President of Programs
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Kelly Fay was destined for the restaurant business from a young age. Her parents purchased a seafood restaurant, Tom Shea's, in Essex, Massachusetts the year she was born. This established the foundation of her love for the industry and she worked her way from hostess to manager over the 26 years it was a part of her family. After moving to Boston, she spent five years honing her hospitality skills with The Briar Group at their food and beverage establishments inside the Lenox Hotel. Today, Kelly is the Director of Events for the restaurant group ES Hospitality which encompasses Eastern Standard Kitchen & Drinks and Equal Measure.
Courtney McCabe
Treasurer
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Courtney McCabe is a Southern California native that has called Boston her home for more than a decade. Courtney has worked in the hospitality industry for over 16 years in various roles, from hostessing to management at some of Boston's favorite establishments, including Sonsie and Alibi, eventually leading her to the field of event management in 2015.
Courtney started in the event department at COJE Management, overseeing and managing events for Lolita Cocina & Tequila Bar. Her role has grown along with the company to Sales and Marketing Director for the group which now includes Yvonne's, Coquette, Caveau, Lolita, Mariel and RUKA Restobar as well. Courtney is constantly inspired by the talented people she works with in the ever-changing, growing restaurant industry in Boston.
Kerry Lynch
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An avid traveler with a passion for life, Kerry Lynch comes from a vast and colorful background. She started in the financial industry working in commodities and went on to work at Merrill Lynch for about six years while simultaneously going to school part time, traveling overseas and working as a marketing and promotions rep in bars all over town. She left Boston and took refuge in the mountains of Vail, Colorado, where learned to snowboard and fell in love with the restaurant industry.
When Kerry landed back in Boston, she worked on the People Strategy team of a local start-up while bartending at some of Boston’s hottest spots. Throughout the many lives she has lived, event planning has been the constant thread running through them all. Whether it was planning Investment Seminars for the Northern New England District of Merrill Lynch, planning holiday parties and outings for her co-workers (always under budget!) or building and consulting on event planning positions around Boston, she has had her hand in the creative and business sides of many a celebratory endeavor. As the Director of Private Events for the former Vox Populi and Radius restaurants, Kerry gained a reputation for extraordinary attention to detail and a commitment to excellence. She joined Big Night Entertainment Group in 2011 as the Director of Sales for Boston handling, EMPIRE, The Grand, and Explorateur.